When a new person joins your mailing list, a ‘welcome email sequence‘ provides a great opportunity to introduce yourself, your business and its products/services in a controlled manner.
The email sequence is fully automated and delivered on a pre-defined schedule. Once created, it’ll work to promote your business 24/7 without requiring manual input (except, of course, to tweak the content occasionally).
Your website probably includes multiple entry points to your mailing list. These might include:
- contact form
- newsletter opt-in form
- product purchase/checkout form