Some important news from Google this week which affects businesses/organisations running websites which are not optimised for viewing on a mobile device.
Google has announced they will be switching from a desktop-focused search index to a mobile-first index. The report (available here) appeared in The Guardian on 14th October 2016.
Why is this important?
It’s rather big news, because, until now, Google has always favoured the desktop version of sites in their search results.
This move puts mobile ‘front and centre’ and it’s not entirely unexpected. Mobile search is growing so fast that this change is inevitable.
What does this mean for website owners?
In a nutshell, it means that websites which are not mobile-optimised will lose traction in search results.
Google is giving website owners the strongest possible signal that content must be mobile-optimised if it is to continue to do well in search results.
This change is not yet in effect but is widely expected to be announced within the next 2–3 months.
If you’re not sure whether your site is mobile-optimised, Google has a handy tool to help you check right here.
My article “Does Your Website Fail Google’s New Mobile Friendly Test?” might be worth a read too.
If you would like to discuss options for future-proofing your site by optimising for mobile devices, please do let me know.