If your business has a website, it needs to earn its keep.
If it sells your products, it should provide visitors with every piece of information they need in order for them to make a purchase. If it promotes your service or charitable organisation, it should convert casual visitors into leads by encouraging them to pick up the phone or email you for more information.
Even if it’s just a brochure website, it should be generating interest in your product or service. If it’s not doing this, it’s not providing a return on your investment.
There’s a huge difference between having visitors passively navigate the content of your website before disappearing (and probably not coming back) and being able to actively reach out and address them on a personal level.
But how can you engage with casual visitors and turn them into potential leads? [Read more…] about How To Use Email To Market Your Business And Increase Sales