Content marketing could now be simply referred to as ‘marketing’. Yet some companies still lag behind in this vital area. The good news is, getting started with content marketing in your business isn’t as difficult as it might seem.
American entrepreneur Seth Godin once famously declared,
content marketing is all the marketing that’s left!
and by 2016 he may have been proved right. Here’s a primer on the subject which might help you take the first steps.