When a potential customer uses Google to look for just that product or service that your company provides and your website comes up in the list of search results (SERP’s), just before they click the link which will actually bring them to your site, they have an expectation for what they hope to find when they arrive.
If their expectations are met, great! You’ve successfully created an environment and atmosphere in which they’re more likely to explore your content, join your mailing list, email you with a question or actually purchase something.
If they’re not, then chances are that person won’t stick around too long (you can count that in fractions of a second) before they ‘bounce’ off somewhere else. Perhaps to one of your competitors’ websites. Oh dear.
Here are 3 easy ways to establish credibility and reduce the ‘bounce rate’:-
1) Use Actual Photos of Your Business
Stock photos (generic photos you buy from a stock photography website) have their uses but, if used unwisely on the homepage of your website, they can quickly destroy the credibility you hope to build.
If you don’t have a smiling girl wearing a telephone headset answering the phone in your office, then why put that image on your website?
People are much more sophisticated now and will quickly spot inappropriate use of stock photos. Professional, high quality photos which actually represent your business and the people who work in it are a much better choice and a worthwhile investment which improves your credibility.
2) Include Customer Testimonials
Comments and testimonials from your happy customers can be used on your homepage and dispersed throughout the copy on your website. Reviews and case studies build trust by offering ‘proof’ of the quality of products and services you provide.
3) Make Your Contact Details Prominent
Being easy to contact makes you appear confident which in turn, builds trust. Make it easy for website visitors to contact you by listing your phone number, office address, email address, location map and relevant social networks (if you use them) on your contact page. Put your phone number in the header and footer of every page on your site, your customers will appreciate it.
Have you checked your website recently? How credible does it make you appear? If you don’t currently have a website for your business, contact us and we can discuss the best way of incorporating these elements and more into your website project.