When a potential customer uses Google to look for just that product or service that your company provides and your website comes up in the list of search results (SERP’s), just before they click the link which will actually bring them to your site, they have an expectation for what they hope to find when they arrive.
If their expectations are met, great! You’ve successfully created an environment and atmosphere in which they’re more likely to explore your content, join your mailing list, email you with a question or actually purchase something.
If they’re not, then chances are that person won’t stick around too long (you can count that in fractions of a second) before they ‘bounce’ off somewhere else. Perhaps to one of your competitors’ websites. Oh dear.
Here are 3 easy ways to establish credibility and reduce the ‘bounce rate’:- [Read more…] about 3 Easy Ways to Establish Credibility on Your Website